FAST & FABULOUS: EXPRESS SERVICES TO CHANGE YOUR BEAUTY MARKETING
In a world with endless meetings, places to be, and things to do, time is of the essence and there never seems to be enough. And although indulging in a day of beauty, pampering, and relaxation sounds like a dream, most people don’t have the time for routine salon and spa visits- so offering express services that get clients in and out of the door is the perfect recipe for success.
Do you want to create a “fast and fabulous” salon or spa environment? Here are 4 great ways to use express services to revamp the way you attract new clients and bring your regulars in more often.
Bursting the “busy” bubble
Offering your on-the-go clients easy, inexpensive, and time-efficient options make it even easier to fit your business into their schedule and transition them into becoming a regular.
Fulfill their need for speed and quality by offering discounts on “fast and fabulous services” that can be squeezed into their lunch breaks or in between meetings.
Thirty minutes or less
Consider grouping your “30 minute or less” services on your salon or spa service menu. That could mean offering 25-minute facials, brow shaping, waxing services, express blowouts, or whatever your clients could be missing out on. And because so much revenue comes from add-on services by creating higher average ticket prices, your express services are a fast way to make more money and improve frequency of visits.
“You can add on one of our express services for only $20 that will take under 15 minutes,” for the guy or gal on the go.
Attract new clients
By offering fast and affordable services, you’re creating an easy and low-risk way for new clients to try your salon! A low-cost option that won’t take up hours of their day is a fantastic way to market to those who might be hesitant about trying somewhere new.
Let your clients take a little piece of their experience home with them by giving out samples. Bring them back in and boost retail sales by using samples of the products that you used on them in their express services to keep them wanting more.